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Research papers

Standards for sophisticated international research

We would like to divide up our paper into three sections. The first section will be devoted to specific technical questions which arise in the conducting of international surveys. In the second section, we would like to use an example to show that in...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Authors: Jochen Hansen, Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1986
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Citation

Hansen and Noelle-Neumann (1986a, June 15). Standards for sophisticated international research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/standards-for-sophisticated-international-research


Research papers

New, surprising findings gained by indirect measurements (German)

Brand consciousness, qualify differentiation, emotional and aesthetic desires in the field of consumption—are these things out of place today in a time which regards as decisive the rational consumer who only wishes to be "informed", who only...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983
×

Citation

Hansen, J. (1983a, June 15). New, surprising findings gained by indirect measurements (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-surprising-findings-gained-by-indirect-measurements-german-


Research papers

New, surprising findings gained by indirect measurements

Brand consciousness, qualify differentiation, emotional and aesthetic desires in the field of consumption—are these things out of place today in a time which regards as decisive the rational consumer who only wishes to be "informed", who only...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983
×

Citation

Hansen, J. (1983a, June 15). New, surprising findings gained by indirect measurements. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-surprising-findings-gained-by-indirect-measurements


Research papers

The refinement of multi-media analyses about useful criteria for media planning (German)

The following contribution should make it clear even to researchers outside this specific field that media planning studies have tested many different approaches to see whether they led to a more highly discriminating description of the media and its...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1980
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Citation

Hansen, J. (1980a, September 01). The refinement of multi-media analyses about useful criteria for media planning (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-refinement-of-multi-media-analyses-about-useful-criteria-for-media-planning-german-


Research papers

The refinement of multi-media analyses about useful criteria for media planning

The following contribution should make it clear even to researchers outside this specific field that media planning studies have tested many different approaches to see whether they led to a more highly discriminating description of the media and its...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1980
×

Citation

Hansen, J. (1980a, September 01). The refinement of multi-media analyses about useful criteria for media planning . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-refinement-of-multi-media-analyses-about-useful-criteria-for-media-planning-